NEW WAYS OF PRODUCING KNOWLEDGE: ORGANIZATIONAL CONSIDERATIONS

Abstract

This article contains a reflection on the circumstances who occasiones the new modes of knowledge construction, achieving a revision of the bibliographical material on these circumstances and the named new modes, at the point where they intersect with the survival, change and development of the organizations, in a situation of intense transformation and frenetic substitution of the paradigms through which contemporary society is going through. The objective of the text is to analyse the process of the generate of knowledge which originates such changes and to which it is subordinated, taking as examples some of the actors and factors to be considered by the organizations: the computer and the World Wide Web; cooperative knowledge; the human element; the hypertext; the transdisciplinarity. It can be justified as a means of provoking discussions on the possible attitudes and actions to be adopted and implanted, such as strategic behavior and management in search of organizational sustainability.