Social networks and the actors of the honey production chain: case study with producers from Pará state, Brazil

Authors

  • Ana Laura Silva de Lima Costa Jornalista, especialista em Gestão de Mídias Digitais, ênfase em Jornalismo Científico e Ambiental, analista da Embrapa Amazônia Oriental, Belém, Pará.
  • Felipe Aragão Campos Salles Engenheiro de Produção, mestre em Engenharia de Produção, doutorando em Comunicação Social, Universidade Metodista de São Paulo, professor da Pós-Graduação em Mídas Digitais e Gestão de Projetos Alinhados ao PMI, Universidade Metodista e Instituto Alpha/Facec. São Paulo, SP.
  • Alexandre Scherrer Tomé Bacharel e mestre em Administração, doutorando em Comunicação Social na Universidade Metodista, pós-graduação em Gestão, professor coordenador de EAD lato sensu e cursos de curta duração, Universidade Metodista de São Paulo, São Paulo, SP.

DOI:

https://doi.org/10.35977/0104-1096.cct2021.v38.26931

Keywords:

beekeeping, productive chain, honey, production practices, social networks

Abstract

The Internet and social networks are considered as important sources of information for rural producers, regarding property management and agricultural activities. The objective of this work was to understand the influence of social networks on actors of the honey production chain, in Pará state, regarding the changes of the production practices and the effect of the coronavirus pandemics on this process. This is an explanatory case study with qualitative approach carried out through semistructured interviews with beekeepers/ honey producers, and apicultural technicians, in Pará state. The indication of WhatsApp as the most relevant social network for the beekeeping activity in this Brazilian state− for information exchange, remote technical assistance, broadcasting, and adoption of new technologies of production and marketing −, as well as the expansion of this relevance during the coronavirus pandemics, are the main contributions of this research that also can help to a more efficient planning of communication strategies for the technology transfer and innovation processes in the rural environment.

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Published

2022-04-12

How to Cite

Costa, A. L. S. de L., Salles, F. A. C., & Tomé, A. S. (2022). Social networks and the actors of the honey production chain: case study with producers from Pará state, Brazil. Science & Technology Journals, 38(3), e26931. https://doi.org/10.35977/0104-1096.cct2021.v38.26931

Issue

Vol. 38 No. 3 (2021)

Section

Artigos

License

After publication of the work, the Authors are authorized to non-exclusively distribute the version of the published work (for example: publish in an institutional repository, as a book chapter, create links on electronic pages, etc.), as long as the authorship and initial publication in this journal are mentioned.