SWOT matrix as a planning tool for a bovine meat market alliance

Abstract

The difficulties for the management of rural properties makes it essential the development of new organizational strategies, with the help of quality tools that can fill this gap in rural areas. The objective of this work was to use the SWOT matrix, in order to identify the strengths, weaknesses, threats, and opportunities for the analysis of a beef cattle marketing alliance. From a previous study of the production process, a matrix was elaborated with the main points identified in the internal and external environments. Subsequently, the SWOT was applied to the production, industrialization and distribution links, so that the individual views referring to each presented variable could be interpreted. Based on the obtained results, the main positive and negative points were identified by the different links. This way, strategies can be elaborated for a better business planning and a more effective management, seeking to minimize the weaknesses and threats and seize the strengths and opportunities for a meat market alliance.