How do you feel when drinking coffee? A study on perceptions, emotions and language

Authors

  • Ana Alice da Silva Xavier Costa Engenheira de alimentos, doutoranda em Ciência e Tecnologia de Alimentos pela Universidade Federal de Viçosa, Professora Adjunta IV do Departamento de Tecnologia de Alimentos da Universidade Federal da Paraíba, Rua dos Escoteiros, s/n, Mangabeira VII, Distrito Industrial de Mangabeira, João Pessoa, PB, CEP 58058-600.
  • Vanessa Aparecida Moreira de Barros Graduada em Economia Doméstica, doutora em Extensão Rural pela Universidade Federal de Viçosa, pesquisadora autônoma, Sítio Boa União, s/n, Paraíso, Zona Rural, Viçosa, MG, CEP 36578-899.
  • Regina Lúcia Firmento de Noronha Engenheira de alimentos, doutora em Tecnologia de Alimentos pela Universidade Estadual de Campinas, consultora na RN Consultoria e Capacitação em Análise Sensorial, Rua Gilberto Cardoso, 280, Rio de Janeiro, RJ, CEP 22430-070.
  • Tarcísio Lima Filho Engenheiro de alimentos, doutor em Ciência e Tecnologia de Alimentos pela Universidade Federal de Viçosa, Professor Adjunto III do Departamento de Engenharia de Alimentos da Universidade Federal do Espírito Santo, Centro de Ciências Agrárias, Alto Universitário, s/n, Guararema, Alegre, ES, CEP 29500-000.
  • Valéria Paula Rodrigues Minim Engenheira de alimentos, doutora em Ciência de Alimentos pela Universidade Estadual de Campinas, Professora Titular do Departamento de Ciência e Tecnologia de Alimentos da Universidade Federal de Viçosa, Campus Universitário, Viçosa, MG, CEP 36570-900.

DOI:

https://doi.org/10.35977/0104-1096.cct2024.v41.27350

Keywords:

lexical analysis, sensory analysis, interview, qualitative research

Abstract

Given the great importance of coffee for Brazil, this research aimed to study the affective and emotional relationship of Brazilians with coffee and identify how they express these emotions. For this purpose, coffee consumers sensorially evaluated coffee samples and were interviewed while carrying out this evaluation. The content of the interviews was evaluated using lexical analysis techniques with the aid of the IRaMuTeQ software. The results showed that coffee has a very positive image in the minds of Brazilians, which influences the acceptance and emotions generated by that drink. Coffee was especially associated with affective memory, energy, and comfort. The price and reliability of the brand were some of the main criteria mentioned for the purchase decision. Based on this research, it can be concluded that the interview technique, combined with lexical analysis, was effective in capturing the real language of consumers in expressing their relationship with coffee. Therefore, these techniques have the potential to be used in the development of a specific vocabulary for the characterization of emotions associated with this product.

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Published

2024-06-25

How to Cite

Costa, A. A. da S. X., Barros, V. A. M. de, Noronha, R. L. F. de, Lima Filho, T., & Minim, V. P. R. (2024). How do you feel when drinking coffee? A study on perceptions, emotions and language. Science & Technology Journals, 41, e27350. https://doi.org/10.35977/0104-1096.cct2024.v41.27350

Issue

V.41, Jan./Dec., 2024: Publicação contínua em volume anual

Section

Artigos

License

After publication of the work, the Authors are authorized to non-exclusively distribute the version of the published work (for example: publish in an institutional repository, as a book chapter, create links on electronic pages, etc.), as long as the authorship and initial publication in this journal are mentioned.