THE PORK'S PRODUCERS FROM SONORA FACING THE WORLDMARKET: PRELIMINARY OUTCOMES OF THE GLOBALISATION

Abstract

The objective of this work is to present a testimony of the effects that the globalization is generating in specific segments of the agricultural production as it is the case of the pork production and to provide the alternatives strategies adopted by producers to survive in a more and more narrow market and to be able to compete facing the constant fall of the domestic consumption and the abrupt increment of the processed products coming from the United States of America. In particular, the study is concentrated on the state of Sonora, northern part of Mexico that shares 584 kilometers with USA one of the main producer on a world wide basis. The appearance of external competition forced the local producers to carry out a forced world market penetration with contradictory results: on one hand it constituted indeed in an alternative to place an offer that resulted in marketing problems in the internal market, on the other one, the commercial opening precipitated a strong concentration process among producer elevating the minimum requirements of capital investment needed to continue economic production activity.