Dynamics of the essential oils market for individual use in Brazil: a look from the perspective of actors in the production chain

Authors

  • Vanessa Aparecida dos Santos Silva Graduada em Agronomia, doutoranda do Programa de Pós-Graduação em Agronegócios (Cepan/ UFRGS), Faculdade de Agronomia da UFRGS, Porto Alegre, RS.
  • Kelly Lissandra Bruch Graduada em Direito, doutora em Direito Privado, professora do Programa de Pós-Graduação em Agronegócios (Cepan/UFRGS), Faculdade de Direito, Porto Alegre, RS.
  • Letícia de Oliveira Graduada em Administração, doutora em Agronegócios, professora do Departamento de Economia e Relações Internacionais (DERI), Faculdade de Ciências Econômicas, e do Programa de Pós-Graduação em Agronegócios (CEPAN/UFRGS), Faculdade de Agronomia da UFRGS, Porto Alegre, RS.

DOI:

https://doi.org/10.35977/0104-1096.cct2024.v41.27354

Keywords:

aromatherapy, competition, natural products

Abstract

Recently, the personal use of essential oils for health and well-being has become popular in Brazil. With this increase in demand, more farmers and companies entered the essential oil market for personal use. Thus, this work sought to describe the production chain and the dynamics of this market from the perspective of farmers, companies, resellers and specialists through semi-structured interviews, using content analysis, and discussing them based on the literature review. The reports obtained show that this is a complex and diverse chain and an expanding market, but that its product has been trivialized, putting the health of consumers at risk. Furthermore, a lay consumer profile has emerged, which, in general, values price over product quality. Furthermore, the existing unfair competition is dangerous for the sustainability of the market.

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Published

2024-11-21

How to Cite

Silva, V. A. dos S., Bruch, K. L., & de Oliveira, L. (2024). Dynamics of the essential oils market for individual use in Brazil: a look from the perspective of actors in the production chain. Science & Technology Journals, 41, e27354. https://doi.org/10.35977/0104-1096.cct2024.v41.27354

Issue

V.41, Jan./Dec., 2024: Publicação contínua em volume anual

Section

Artigos

License

After publication of the work, the Authors are authorized to non-exclusively distribute the version of the published work (for example: publish in an institutional repository, as a book chapter, create links on electronic pages, etc.), as long as the authorship and initial publication in this journal are mentioned.