Relationship between decision-making factors and income for vegetable purchases at the beginning of the pandemic in Brazil

Authors

  • Kennya Beatriz Siqueira Engenheira de alimentos, doutora em Economia Aplicada, pesquisadora da Embrapa Gado de Leite, Juiz de Fora, MG.
  • Henrique Martins Gianvecchio Carvalho Graduado em Comunicação Social, mestre em Agronegócio, analista da Embrapa Hortaliças, Brasília, DF.
  • Warley Marcos Nascimento Engenheiro agrônomo, doutor em Horticultural Sciences, pesquisador da Embrapa Hortaliças, Brasília, DF.
  • João Pedro Junqueira Schettino Graduando em Estatística, Juiz de Fora, MG.
  • Therys Senna de Castro Oliveira Graduanda em Engenharia de Alimentos, Viçosa, MG.

DOI:

https://doi.org/10.35977/0104-1096.cct2022.v39.26936

Keywords:

coronavirus, purchase decision, vegetable crops, decision-making

Abstract

The consumption of vegetables is essential for the population’s quality of life, especially in a period of sanitary crisis caused by the new coronavirus. Thus, this study aimed to analyze the initial impact of the pandemic on vegetable consumption habits in Brazil, evaluating the relationship between monthly income and the main factors that guided consumers when purchasing vegetables in Brazil. With this purpose, at the beginning of the pandemic, a questionnaire was applied through Google® Forms, which was disseminated online through applications and social networks in the form of an opinion poll. Statistical analysis was performed using the chi-square test in order to verify the association of income with decision-making factors in the consumption of vegetables in Brazil. The results indicated that income shapes consumer behavior and exerts different impacts for certain vegetable crops. In addition, quality stood out as a more important factor than nutritional benefits when consumers were purchasing vegetables, even during the Covid-19 pandemic in Brazil.

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Published

2022-05-31

How to Cite

Siqueira, K. B., Carvalho, H. M. G., Nascimento, W. M., Schettino, J. P. J., & Oliveira, T. S. de C. (2022). Relationship between decision-making factors and income for vegetable purchases at the beginning of the pandemic in Brazil. Science & Technology Journals, 39(1), e26936. https://doi.org/10.35977/0104-1096.cct2022.v39.26936

Issue

Vol. 39 No. 1 (2022)

Section

Artigos

License

After publication of the work, the Authors are authorized to non-exclusively distribute the version of the published work (for example: publish in an institutional repository, as a book chapter, create links on electronic pages, etc.), as long as the authorship and initial publication in this journal are mentioned.