Frugal canvas: a simple and easy tool for conceptualizing frugal innovation

Authors

  • Ana Augusta Corrêa Carneiro Mestre em Propriedade Intelectual e Transferência de Tecnologia para a Inovação, Departamento de Ciências Exatas e Tecnológicas, Universidade Federal do Amapá, Rodovia Josmar Chaves Pinto KM 02, CEP 68903-419, Macapá.
  • Thiago Mota Soares Engenheiro Eletricista, doutor em Engenharia Elétrica, professor, Faculdade de Engenharia Elétrica e Biomédica, Universidade Federal do Pará, Rua Augusto Corrêa, n.º 01, Belém, PA.
  • Cláudio Márcio Campos de Mendonça Administrador, doutor em Administração, professor, Universidade Federal de Sergipe, SE.
  • Fabrício Molica de Mendonça Administrador, doutor em Engenharia de Produção, professor, Departamento de Ciências Administrativas e Contábeis, Universidade Federal de São João del-Rei, Campus CTAN, Avenida Visconde do Rio Preto, s/nº, São João del-Rei, MG.
  • Werbeston Douglas de Oliveira Engenheiro Eletricista, doutor em Engenharia Elétrica, professor, Departamento de Ciências Exatas e Tecnológicas, Universidade Federal do Amapá, Rodovia Josmar Chaves Pinto KM 02, CEP 68903-419 Macapá, AP.

Keywords:

frugal canvas, visual management, frugal innovation

Abstract

This research aimed to create a structured canvas to assist in the ideation of frugal innovations. To achieve this, a qualitative research was performed through a theoretical review on the following topics: a visual management, the business model canvas, and the frugal innovation. The integration of these concepts resulted in a tool that aims to offer a holistic view and the identification of important areas for the development of frugal innovation – the frugal canvas –, which is composed of nine blocks representing key areas of focus in the development frugal innovation solutions, as follows: problems; possible solutions; costs; functionality; optimization; ecosystem; frugal solution; for whom; and user experience. The results indicate that the frugal canvas can be a useful tool to support the development of frugal innovations.

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Published

2023-12-27

How to Cite

Carneiro, A. A. C., Soares, T. M., Mendonça, C. M. C. de, Mendonça, F. M. de, & Oliveira, W. D. de. (2023). Frugal canvas: a simple and easy tool for conceptualizing frugal innovation. Science & Technology Journals, 40, e27263. Retrieved from https://apct.sede.embrapa.br/cct/article/view/27263

Issue

V.40, Jan./Dec., 2023 :Continuos publication

Section

CT&I: transformação e moto

License

After publication of the work, the Authors are authorized to non-exclusively distribute the version of the published work (for example: publish in an institutional repository, as a book chapter, create links on electronic pages, etc.), as long as the authorship and initial publication in this journal are mentioned.